Journal
When It’s Time for a Quick Brand Fitting
For the moment when a business needs more than a look and less than a full rebrand.
Chris writes about the moments when an idea stops behaving like a message and starts behaving like culture. This entry is part of his ongoing conversation on advertising, art, advocacy and the work that gets repeated after it leaves the room.
For more of that conversation, explore the work, bring Chris into your next meeting, or follow the ideas through the book.