Pete Farrow
A longtime client and friend whose work now spans Nemtec car racing and tuning.
Everyday advocates
The people
who carry
the story.
A collection of portraits, collaborators and proof that a brand only matters when it finds a human voice.
African Advocacy
A Ghanaian broadcaster and community advocate whose name is withheld for privacy.
Rick Replacek
A reader who valued the book’s bigger-picture PESO-model perspective.
Dan Ruegemer
A commercial-interiors business-development leader and campaign collaborator.
Ali Hassani
A first-generation American photographed on a United Way assignment.
Ben Bowman
Filmmaker and University of Minnesota media leader.
Gregory Saunders
CEO, seed capitalist and longtime colleague.
Tim Harris
Ideal Workspace’s vice president of development and projects.
Tom Blazer
Charleston founder and local retail-business leader.
Grandparents
A United Way portrait about authenticity for a 65+ audience.
Boston the Medicare Dog
A Minnesota health campaign character with a sharp message.
Reikki
Rapper, performance artist and concert-photography subject.
Show Stars
A workshop attendee and creator reflecting on advocacy.
Estavo Pugh
Musician and podcast host who used the book’s ideas to widen reach.
Joe Birt
A collaborator who helped bring the ABd site to life.
Show Advocates
Trade-show photography and the argument for testing ideas live.